Four friends against a white studio wall in GoodLyf tees: oversized summer blue with the pink print, a black tee under a black cap, regular red, and white with the black wordmark.

GoodLyf · Telford

Wear the Good Lyf

Telford-made streetwear off one hand-painted wordmark. Regular, muscle fit and oversized cuts, trucker caps on top.

Made in Telford Regular Muscle fit Oversized

The current drop

Summer Vibes 01

See the whole drop

Named straight off the back print of the blue oversized. The drop pieces up front, plus the core that started it.

What's next

Next drop

TBA

No date on the wall yet. The list hears first.

The brand

One wordmark, painted by hand

GoodLyf is Telford front to back: a graffiti wordmark painted by hand, then put on everything worth wearing.

Three cuts of the same idea: regular, muscle fit and oversized, worn by the lads and the girls alike, with a trucker cap on top. Drops take their names from the prints themselves: Summer Vibes 01 comes straight off the back of the blue oversized.

And it is one world, not two. The same wordmark that ships on tees runs the Studio, where Lewis cuts for an invite-only list. Clothing out front, trims behind the door, GoodLyf since 2023.

The oversized summer blue tee with the pink wordmark, worn out for the evening in a booth seat. A black GoodLyf tee worn on a driveway beside a parked car. Red GoodLyf tee and a backwards red cap on holiday, stretched out on a rattan sofa at a beach bar.

Members only

The Studio

Same wordmark, different chair. Fresh trims from Lewis, behind an invite-only door.

Cuts are invite-only right now: Lewis looks after his existing clients first, and the door opens with a code from him.