Litter Me

It prices the job and the journey before the customer has typed a word.

Rubbish removal West Midlands 11 pages, 5-service quote engine, keyless geocoding
53.1 msMedian server responseMeasured over 8 cold loads
0 pxSideways scroll at 390 pxReal phone width
11PagesFocused, not padded
12 of 12Images with alt textFull screen-reader coverage

Response times measured over eight cold loads from a real browser. Layout and accessibility checked at a true 390 pixel phone width.

The problem.

Rubbish removal is priced on two things: how much there is, and how far you have to go. A generic contact form captures neither, so every lead needs a phone call before it can be quoted at all.

What was built.

A five-service estimate tool

Prices the job type and volume immediately.

Travel priced automatically

The customer's postcode is resolved to a real location and the travel element is added without anyone working it out.

A coverage check on the conversion step

Out-of-area enquiries are identified before they become a wasted phone call.

WhatsApp handoff with the quote attached

The lead arrives ready to book.

The parts you do not see.

The engineering that decides whether a system like this is trustworthy.

  • Postcode lookup uses a free, keyless official source, so there is no API bill and no key to leak.
  • Maps are embedded without a paid key, avoiding the usual per-load mapping cost.
What the owner logs into: None by design. Leads arrive by WhatsApp and email.. Screens from the admin side are not shown here, because they contain real customer information. Ask and I will walk you through a working version with the data replaced.

All of this sits inside the plan.

The site is built free first. You see it working before you pay a penny. Then it is £99 to own it outright, or £149 a month fully managed from day one with no £99 at all. Ongoing work like the systems above is part of the monthly plan, not a separate invoice.