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Buckatree Hall is the headline build, a century-old country estate at the foot of the Wrekin, rebuilt as a direct-booking-first cinematic experience. More hospitality demos are being shipped this quarter through the Founding Five.
Five and a half acres of private gardens, woodland and lake at the foot of the Wrekin in Wellington, Shropshire. Their existing site was built in 2014 and visibly so. We rebuilt it from scratch as a direct-booking-first cinematic site, scroll-driven, alive, with the booking engine visually matched to the rest of the site so the flow doesn’t break at handoff.
Buckatree’s existing site is the classic Tier 3 hospitality site: 2014 WordPress, generic hotel theme, carousel hero, booking widget bolted on with a different look. The property itself is beautiful, the website doesn’t do it justice. The result: roughly 80% of bookings come through Booking.com at 15-18% commission, when they could be direct.
A cinematic single-page site with full-bleed hero stills, a sticky mobile date picker, the booking engine visually matched, a real-room gallery with each room individually photographed, an FAQ section with schema markup for Google’s AI Overview, and a Google Business Profile completion plan. Live on Vercel in 7 days. Demoed first, no deposit asked.
We're niching hard into character stays and country venues, which means the first cohort of niche-specific case studies is being shipped this quarter through the Founding Five programme. Rather than show you mocked-up placeholders, here's what's actually coming. Each one gets a full case study page the moment it goes live, with real owner, real booking engine, real numbers.
First of the hospitality builds. Booking engine (Freetobook or Little Hotelier) styled to match the site, mobile date picker above the fold, FAQ schema for AI search, real owner voice with sensory specifics. 25% off the build in exchange for a Google review and case study rights.
Case study live on launchWedding venue build with real-wedding gallery front and centre, transparent starting prices, short three-to-five-field enquiry form, and Hitched / Bridebook listing alignment. Built around the inquiry-to-tour funnel, not on-site payments.
Case study live on launchThree Founding Five slots still open. We build a working demo of your site on a real URL, free, before you pay a penny. If you love it you take it for 25% off and become one of the first case studies in the niche. If not, walk away, no obligation.
Three slots open · First come, first builtSend through your current site or just describe your B&B, inn or wedding venue. We'll get back within one working day with next steps, including whether your build qualifies for a Founding Five slot.